Web design encompasses a variety of disciplines and skills in the creation and maintenance of websites. The various fields of web design generally include a user interface (UI); web graphic design; multimedia design and graphic art; content management; computer animation; web page layout; and user experience (UI). It is also possible to be a successful web designer without a formal education in computer software. For most companies and private individuals, however, a basic understanding of design principles and a working knowledge of graphic software such as Adobe Flash is usually required.
A web designer first analyses a client's needs and preferences, as well as analyzing the existing web design work that needs to be updated or replaced. Based on the analysis, the web designer draws up plans for creating web pages that are aesthetically pleasing and that effectively carry out the company's message. The web designer works with the client to establish what content will be featured on the site, how it will be presented, and where those features should appear. Designers also often work with developers to create the layout of the web pages and to add other functionalities such as forms and shopping carts. Web designers also need to be familiar with programming language code, which is used by web browsers to transmit information from one web page to another.
Mobile apps, which run on smartphones, have revolutionized how businesses communicate with their customers. Many companies now offer mobile apps for employees, clients, and customers. In order to develop successful mobile apps, web designers must be adept at creating user interfaces that are visually appealing, yet remain easy to use. Web designers are also responsible for adding navigation tools on the websites so that users can find the information they need quickly and easily. Web pages may also contain media player files that stream audio and video content to the website. Web designers can create brochures, business cards, and other informational documents that help people better understand their products or services.
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